Strategy Development

Synergy Group integrates strategy as an analytical tool to help our clients differentiate their products and services from their competitors. We identify "where they are"... "where they want to be"... and "how they will get there." As brand building engineers, we help develop the roadmap for our client's successful marketing journey and position them in niche markets for maximum visibility.

Example

Client: Software Solutions Inc.

Strategy: Since April 2000, Synergy Group has provided SSI with a fully integrated marketing campaign. Strategy has been the foundation that has created this successful client partner relationship. After accessing SSI's objectives and their target market, we developed an entire repositioning strategy that would educate local government decision-makers in a 10-state region on SSI and their point-of-differentiation. We identified 4 SBU's for SSI and developed a 7-step process for strategic selling. This has included both on-line and off-line promotions. To reach key decision-makers, we developed the concept for an eGov Forum, (a traveling seminar roadshow) and have recruited attendees via 3-dimensional direct marketing. Our first attempt generated a 33% response. The second dimensional mailer generated 96 qualified sales leads out of 500 mailers sent. To date, we have introduced new software products, developed packaging solutions, promoted a stronger Internet presence, built a custom trade show exhibit and created a public relations awareness campaign. As a direct result of these efforts, Synergy Group has generated more sales leads for SSI than at any other time period since this company's beginning in 1978.

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